Welcome to Department of Business Administration-programmes, Gauhati University


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SELECTION PROCEDURE
The Gauhati University conducts an independent entrance test at the national level to select candidates on the basis of merit. The admission procedure is a three-tier system comprising of a written examination, a group discussion and a personal interview. To ensure a low student teacher ratio and facilitates personalized learning through close interaction amongst student, faculty members and alumni, the strength of each batch is restricted to 33 students.

TEACHING APPROACH
The pedagogical approach adopted by the department is a judicious combination of classroom lectures; group exercises case analyses, presentation, guest lectures, in-basket techniques, industrial visits and workshops.

The highlights of the programme are

Broad-based curriculum covering the latest advancement in the field of management education.

Stress on experimental learning through exposure to ground situations.


»	On-location summer internship as an integral component of interface with the industry.

»	A unique system of bi-functional specialization to equip students with the demand.

»	Emphasis on a large number of assignments and field-based projects.

THE EVALUATION SYSTEM
The department provides opportunities for evaluating the strengths of the students on the basis of their and competence in understanding, appreciating and solving problems through seminars, workshops, panel discussions and case analyses. Term papers, regular tests and group oral presentations compromise the bulk of internal evaluation process. A term examination at the end of each semester evaluates the depth of understanding of students in the light of the relevance of various management concepts in practical fields of application.

NEW ADMISSION
The prospectus for the new admission can be obtained from the University during the month of

COURSE CONTENTS

	SEMESTER I		SEMESTER II
PAPER	FOUNDATION COURSE	PAPER	FUNCTIONAL AREA
101	Management Principles & value based Management	201	Marketing Management
102	Organizational Behavior	202	Production & Operations Management
103	Managerial Economics	203	Personnel Management
104	Quantitative Techniques in Management	204	Financial Management
105	Cost & Management Accounting	205	Operation Research
106	Financial Accounting	206	Business Research Methodology and Corporate Reporting
107	Computer & Information Technology	207	Relational Data Base Management System
SEMESTER III
PAPER	GENERAL MANAGEMENT	PAPER	PRODUCTION
301	Business Policy & Strategic Management	321	Total Quality Management, ISO 9000 & Kaizen
302	New Venture Development & Entrepreneurship	322	Agile & CIM Manufacturing
303	Summer Project ( 2 months industry training)	-	-

PAPER	FINANCE	PAPER	PERSONNEL
311	Project Appraisal & Risk Management	341	Organizational Change & Development
312	Equity Research, Security Analysis & Portfolio Management	342	Industrial Relations

PAPER	MARKETING
331	Consumer Analysis & Marketing Research	-	-
332	Advertising & Promotion Strategy	-	-
SEMESTER IV
PAPER	GENERAL MANAGEMENT
401	Economic Environment of Business	433	Marketing of Service
402	E-Commerce	434	Logistics and Supply Chain Management
403	Thesis	-	-

PAPER	FINANCE	PAPER	PRODUCTION
411	Financial Engineering, Derivatives & Hybrid Instruments	421	Project Management & Control
412	Business Taxation Analysis & Portfolio Management	422	Purchasing & Materials Management
413	Management of Financial Service	423	Advanced Operations Research
414	Banking, Insurance & Risk Management	424	Advanced Production Planning & Control

PAPER	MARKETING	PAPER	PERSONNEL
431	Sales & Channel Management	441	Labour Legislation
432	International Marketing	442	Performance Appraisal and Training & Development
-	-	443	Compensation Management
-	-	444	Industrial Psychology

For enquiry :: enquiry@gumba.ac.in

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